Determination of travel motivations and motivational typology of tourists who have no intention to revisit Türkiye

This study aims to identify travel motivations and typologies of tourists without the intention revisit. The sample has yet be studied in national international literature, making this original. In study, 3000 visited Istanbul Atatürk Airport August 2017, 405 who did not intend visit again were identified. used a mixed-methods exploratory approach. found that curiosity discovery main motivations. Other motives for recreation, recognition learning, alternative tourism activities. Tourist identified as explorers, recreationists, intellectuals, diversity seekers. As ambassadors, satisfied may influence potential with zero-cost marketing.